The power of Augmented AI: Harvard Business Review Article by C. Longoni and L Cian- Oct 14'20 10/14/2020

In fact, we found that people embrace AI’s recommendations as long as AI works in partnership with humans. For instance, in one experiment, we framed AI as augmented intelligence that enhances and supports human recommenders rather than replacing them. The AI-human hybrid recommender fared as well as the human-only recommender even when experiential and sensory considerations were important. These findings are important because they represent the first empirical test of augmented intelligence that focuses on AI’s assistive role in advancing human capabilities, rather than as an alternative to humans, which is how it is typically perceived.